NOW - NOW Sunflower Lecithin - 100 Softgel(s) - NPN: 80096009 -- NOW® Sunflower Lecithin has Phosphatidyl Choline, the most abundant phospholipid in the cell membrane. Although phosphatidylcholine phospholipids are present in almost all cells within the body, the highest concentrations may be found in the brain, heart, liver, and kidneys. NOW® Sunflower Lecithin also naturally abounds in Phosphatidyl Inositol, Phosphatidyl Ethanolamine, and essential fatty acids. Lecithin in the diet aids in emulsifying fats, enabling them to be dispersed in water; and as a choline-containing phospholipid, its choline is easily absorbed and utilized by the body. NOW® Sunflower Lecithin Softgels are Non-GMO and Soy-Free.